Bachelor of Communications (BS)

School of Social and Human Studies
CENTRAL STATE UNIVERSITY OF NEW YORK (CSUNY)

The Bachelor of American History (BA) program objective is to provide students with a rich and complex understanding of U.S. history, society and cultures of the past and present; focusing on literature, social science or history. The degree prepares students for opportunities in business, politics, law, education, government, journalism and other related careers. The Bachelor of American History (BA) program is offered online via distance learning. After evaluating both academic record and life experience (CSUNY) staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Bachelor of American History (BA) curriculum is designed individually by the student and academic advisor.

It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of (CSUNY)’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program.

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as (CSUNY) programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at (CSUNY)? (Course and Curriculum)

Core Courses and Topics in Communications:

Theories of Human Communication
Introduction to Mass Media
Writing for the Media
Television Production
Audio Production
History of the Moving Image
TV Directing
Advanced Television Production
Broadcast News
Advanced Video Editing
Media Programming
Communication Law

Orientation Courses:

Communication & Investigation (Comprehensive Resume)
Organization Theory (Portfolio)
Experiential Learning (Autobiography)
Academic Evaluation (Questionnaire)
Fundament of Knowledge (Integration Chart)
Fundamental Principles I (Philosophy of Education)
Professional Evaluation (Self Evaluation Matrix)
Development of Graduate Study (Guarantee of an Academic Degree)

Research Project in Communications:

MBM300 Thesis Proposal
MBM302 Bachelor Thesis (5,000 words)
Publication: Each Bachelor of Communications graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Personal Requirements

Good communication skills
Able to think clearly and act quickly
Able to stay calm in difficult situations
Technical aptitude.

Job Description

Work in advertising and public relations is fast-paced and exciting, but it also can be stressful. Being creative on a tight schedule can be emotionally draining. Some workers, such as lobbyists, consultants, and public relations writers, frequently must meet deadlines and consequently may work long hours at times. Workers, whose services are billed hourly, such as advertising consultants and public relations specialists, are often under pressure to manage their time carefully. In addition, frequent meetings with clients and media representatives may involve substantial travel.

Opportunities

Customer Relations Representative
Marketing Specialist
Research and Editorial Specialist
Counselor
Human Resources Specialist
Technical Director
Speech Instructor

Media Analyst
Creative Director
Corporate Public Affairs Specialist
Television Specialist
Film Producer
Associate Publisher
Sales Representative

Resources

American Communication Association
ACUTA