Doctor of Marketing (PhD)

School of Business and Economics

The Master of Business Management program is offered online via distance learning. After evaluating both academic record and life experience, (CSUNY) staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Master of Business Management curriculum is designed individually by the student and academic advisor. It specifically addresses strengths and weaknesses with respect to market opportunities in the student’s major and intended field of work. 

Understanding that industry and geographic factors should influence the content of the curriculum instead of a standardized one-fits-all design is the hallmark of (CSUNY)’s unique approach to adult education. This philosophy addresses the dynamic and constantly changing environment of working professionals by helping adult students in reaching their professional and personal goals within the scope of the degree program. 

Important: Below is an example of the topics or areas you may develop and work on during your studies. By no means is it a complete or required list as (CSUNY) programs do not follow a standardized curriculum. It is meant solely as a reference point and example. Want to learn more about the curriculum design at (CSUNY)? (Course and Curriculum) 

Core Courses and Topics in Marketing:

• Brand Equity and Customer Equity 
• Relationship Building in Virtual Communities 
• Consumer Relationship Management 
• Web Expertise 
• Information Processing in Online Environments 
• Impact of Life Events on Consumer Behavior 
• Service Guarantees 
• Sales Management 
• Marketing Management 
• Advanced Topics in Retailing 
• Services Marketing 
• Organizational Downsizing and Outsourcing 
• Retail Site Selection 
• Relationship Quality 
• Entrepreneurial Marketing and Sales 
• Marketing Tools Foundations and Applications 
• Customer Decision Making 
• Direct Marketing 

• Marketing on the Internet 
• Strategic Marketing 
• International Marketing 
• Brand Marketing Strategy 
• Promotion Management and Strategy 
• Global Marketing Issues and Strategies 
• Services and Professional Services Marketing 
• Marketing Strategy 
• Marketing Theory and Marketing Models 
• Marketing Construct Analysis 
• Advanced Marketing Research Techniques 
  Multichannel Marketing Strategy 
• International Brand Equity 
• International Distribution Management 
• Pioneering Advantage 
• Corporate Social Responsibility 
• Customer Satisfaction and Firm Performance 
• Service Failure and Recovery

Orientation Courses:

Communication & Investigation (Comprehensive Resume) 
Organization Theory (Portfolio) 
Experiential Learning (Autobiography) 
Academic Evaluation (Questionnaire) 
Fundament of Knowledge (Integration Chart) 
Fundamental Principles I (Philosophy of Education) 
Professional Evaluation (Self Evaluation Matrix) 
Development of Graduate Study (Guarantee of an Academic Degree)

Research Project in Marketing:

Doctoral Dissertation Project
MBM900 Doctoral Proposal
MBM902 Doctoral Dissertation (15,000 words)
Publication: Each Doctor of Marketing graduate is encouraged to publish their research papers either online in the public domain or through professional journals and periodicals worldwide.

Contact us to get started

We understand how busy adults do not have time to go back to school. Now, it’s possible to earn your degree in the comfort of your own home and still have time for yourself and your family. The Admissions office is here to help you, for additional information or to see if you qualify for admissions please contact us. If you are ready to apply please submit your Online Application and paste your resume and any additional comments/questions in the area provided.